The way I think Bing is utilizing this information now
I really do maybe maybe not think that Google comes with an algorithm that says, “IF BBB RATING = F, NEXT QUALITY = LOW”. But, i actually do think that they appear at a large numbers of signals|number that is large of online to try and algorithmically demote businesses that might lead to injury to users.
In identical help hangout for which John Mueller pointed out he said the following that he does not believe that Google directly used BBB rating as a ranking factor:
“There are different type of difficulties with relation to a few of these resources of information on a company, about an online site and now we must make sure that we’re actually showing that which we think is truly appropriate for users. In the place of blindly counting on some 3rd events ranks. ”
If you ask me, which means Bing is probably collecting large quantities of information to be able to see whether company is trustworthy or otherwise not. They likely don’t have a look at any one of this information in isolation. For instance, then a low BBB rating may not hurt them if a business has a bunch of complaints on the BBB, but there is very little other evidence online that there are problems.
We genuinely believe that Google’s engineers are spending so much time to algorithmically figure out trust. Then, they ask the Quality Raters to check out such things as a business’s Better Business Bureau profile and their reviews that are negative review web web sites, etc. So that you can provide feedback how good of the task the algorithm is performing.
My group and I possessed a fantastic conversation today, theorizing as to how Bing could algorithmically determine trust without relying entirely on 3rd party internet internet web sites.