IN THE QUEER: LESBIAN DATING AND COMMUNITY APP LAUNCHES IN BOSTON
Published by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE
When Robyn Exton attempted to produce HER, a social platform and dating app built by females for homosexual and bi-curious ladies, she discovered that almost all (or even all) associated with present online dating sites in presence for either straight or homosexual individuals were mainly fashioned with males at heart.
HER creator and CEO Robyn Exton. Image via Twitter.
вЂњ we was thinking it absolutely was nobody that is ridicous yet developed a dating application that has been created by and especially for homosexual or bi-curious ladies,вЂќ she claims. вЂњThatвЂ™s how all of it form of started.вЂќ
HER ended up being initially launched as a play that is pure dating app two years back underneath the neogism вЂњDattch.вЂќ Exton noticed about 30 % of users had been already in a relationship, but nonetheless wished to be held through to that which was occurring inside their particular scenes. Therefore after tweaks and re-branding (ExtonвЂ™s back ground is in brand consting), and launches within the UK, Los Angeles, bay area, and new york, HER formally established in Boston this past weekend. In accordance with Exton the Hub ended up being a choice that is logical as Boston ended up being one of many top towns and cities regarly needed.
вЂњOur girls donвЂ™t get together for average of 10 times, therefore thereвЂ™s a considerably longer time when they must be chatting every single other,вЂќ she claims. вЂњWhen you simply have an image of a face you've got absolutely nothing to speak about, so our pages utilize content and events that are local assist girls satisfy one another and talk.вЂќ
Exton adds having a laugh: вЂњItвЂ™s got all of the lesbians, and exactly what links the lesbian community online.вЂќ
As soon as users install the application, pages are presented one at the same time. But rather of only a profile photo and a swipe-left or interface that is swipe-right the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, individual information, and community social occasions вЂњpinnedвЂќ to a profile.