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After Release In France, Match Group Expands Over-50s Brand Ourtime Into UK
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The Match GroupвЂ™s brand that is new the over-50s market has been launched in britain.
This product, called Ourtime, ended up being initially launched in France towards the final end of May underneath the name DisonsDemain.
This launch was included with a television and radio campaign produced by Buzzman that began broadcasting across France on 23rd might.
Together with Paris-based ad that is independent has expanded this campaign while the senior dating platform launches into the UK, that will air the very first time on 17th June.
Talking about the campaign, Georges Mohammed-ChГ©rif, CEO of Buzzman, stated: вЂњThrough this campaign, we wished to recharge the image of dating among the 50+, producing one thing light-hearted and funny.
вЂњThe advertisements bring this generationвЂ™s emotions that are internal character to life, showing grownups behaving like teenagers.вЂќ
Ourtime aims to appeal to over-50s singles by providing a variety of online interest-based matching and offline вЂњexperience-ledвЂќ tasks.
These can be such a thing from вЂњcultural outings, tea, group weekends and moreвЂќ, according to the Ourtime website afternoon.
Along with the launch, Match Group is expanding the reach of their synthetic intelligence chatbot Julia, following test that is successful roll-out for the Lara Bot in the Meetic and Match British platforms.